HEY FIGHTER

I help you own your message, stand out, and grow your brand with integrity

Coaching · Copy · Strategy

WORK WITH ME

You’ve got the mission. Now Let’s find the RIGHT words.

You’ve got the vision.

The drive.

The values.

But turning all of that into clear messaging, a strong voice, and words that actually connect with people is where it gets hard.

That’s where I come in.

Your work isn’t just another business. When you grow and succeed, it supports the change you care about in the real world.

And that deserves language that does it justice.

Clear, honest, human communication that people trust.

your voice is A powerful TOOL

I work with purpose-driven entrepreneurs, creatives, and changemakers who want to:

🌿 Speak about their work with clarity and confidence
🌿 Express their ideas in a way people actually understand
🌿 Build brands rooted in values
🌿 Sell with integrity (no sleaze, gimmicks, or fake urgency here!)
🌿 Stop overthinking and start showing up consistently

Your work is too important to stay invisible.

I help you turn your values into clear messaging that builds trust and grows your work sustainably.

WORK WITH ME

Hi, I’m Johanna (she/they)

I’m a COACH & strategist who HELPS mission-driven FOLKS GAIN CLARITY AND GET MOVING.

For 10+ years, I’ve worked with founders, creatives, NGOs, and writers—as a translator, copywriter, and coach.

And I’ve found out that what I’m truly great at is seeing what’s actually blocking people:

That’s my superpower. I see you, I see the big picture, and I ask the questions that bring strategic clarity.

One conversation with me can change everything.

Tell Me more

Read my interview on the Copy Posse blog

MEET JOHANNA KOSKINEN, THE COPYWRITER WHO HELPS MISSION-DRIVEN BRANDS MAKE A BIGGER IMPACT & BUILD A BETTER WORLD

WHAT PEOPLE ARE SAYING

  • “I’d definitely hire her again”

    “I hired Johanna TWICE to join my coaching team for my once-a-year coaching program, and it was the best decision ever! Johanna was such an incredible support not only to me and my team but to my customers.

    As a Copy Posse Coach, Johanna assisted me in co-hosting Q&A calls, conducting copy critiques, facilitating group interaction and discussions in our private community and keeping my students accountable to finishing the program strong.

    I especially love the unique perspective and empathy she brought to the team. As a self-proclaimed introvert, Johanna led with quiet compassion and was an inspiration to many of my students – especially those who were afraid to start and put themselves out there.

    Johanna offered beautiful wisdom and encouragement, and I’d definitely hire her again for a coaching role and recommend her to anyone else looking for copywriting or coaching support in their business.”
    Alex Cattoni, Founder, CopyPosse.com

  • “Johanna’s ads were a great success! They helped us get 30,000 sign-ups for our vegan challenge”

    “We got in touch with Johanna because we wanted a new perspective on advertising for Vegaanihaaste, Finland’s version of the Veganuary challenge.

    Working with Johanna was so easy. She delivered all materials as agreed upon, and we got a wide range of ready-to-use social media ads with fresh angles and different types of hooks.

    Johanna’s ads were a great success! They helped us get 30,000 sign-ups for our vegan challenge. The collaboration exceeded our expectations. She really dove into the topic and crafted inspiring ads that aligned with our values.

    I recommend Johanna to anyone looking for a fresh perspective on their marketing and advertising — and copy that delivers results!”
    Mia Muhonen, Campaign Manager, Vegaanihaaste (Veganuary Finland)

  • “We are very happy with Johanna’s work”

    “Johanna wrote two blog articles for us about the New Food Conference, Europe’s first and largest conference on new-protein solutions. One piece focused on the future of alternative meat products and the other discussed trends in alternative dairy products.

    We are very happy with Johanna’s work. The topics are complex, but Johanna wrote the articles in a way that’s understandable for people who don’t know this specialised field.

    Johanna is great at considering different perspectives and honing in on what’s most relevant for the reader. She grasped the message of each interviewee and summarised challenging topics.

    We also appreciate how she adapted to ProVeg’s corporate language. There was hardly any need for edits. Her English skills are impeccable, especially considering she’s not a native speaker.

    Johanna has a profound and comprehensive knowledge of the plant-based subject matter and the B2B sector within it. We wholeheartedly recommend her services to others in the industry.”
    Patricia Witkowski, International Communications Manager, ProVeg International

  • “Her work brings a whole new energy to the website”

    “I contacted Johanna because our website copy didn’t really reflect our vision and mission. We had written the copy before the restaurant opened, and I needed someone who could capture and communicate who we are to our customers.

    Working with Johanna was easy, and she was very professional in her work. I really liked how Johanna used interviews — she interviewed both myself and the staff of Kasvio during the process. Our talks also inspired me to think more deeply about the restaurant’s approach and future direction.

    I got so much more than I expected, especially when it comes to the huge difference between the old copy and what Johanna created for us. Her work brings a whole new energy to the website.

    I recommend her services to others because she really thinks about the message. Her copy is authentic. Instead of an “advertising” feel, the website copy now reflects our genuine enthusiasm and our commitment to our work.”
    Mari Pitkänen, Chef & Owner, Kasvio Restaurant

  • “Working with her brought totally new perspectives to our business”

    “We were launching a new brand of acoustic products and wanted a professional to write our ‘About Us’ page and company story. We interviewed several copywriters and chose Johanna because she seemed to be the best fit.

    Johanna thoughtfully considered our needs and deepened our message with her expertise. Working with her brought totally new perspectives to our business that we hadn’t even considered.

    The end result was excellent. The copy is clear, engaging, and professionally crafted. It highlights our strengths and values really well.”
    Matti Korpela, Owner, Mölinä™ Acoustics

  • “If you’re a plant-based business owner – Johanna is the right mentor for you”

    “Johanna represents the true meaning of impact-based entrepreneurship. She’s driven, imaginative, and keeps up to date with the industry. As a mentor and a coach, she’s patient and caring. When you work with her, you can rest assured that she will always go the extra mile and do her best to help your business whether you are rolling out a new product/ service, looking to nurture your community or need a little support with your mindset. If you’re a plant-based business owner – Johanna is the right mentor for you.”
    Dayana Aleksandrova, Certified Mindset Coach + Marketing Mentor

Love from aspiring copywriters I coached inside the Copy Posse Launch Pad

  • “I cannot thank you enough for supporting me through this journey…. the lows especially…. you are such an insightful, thoughtful and kind person and your encouragement has been so valuable. So a big huge thank you for kicking my butt over the line.

    Thanks for being such an amazing coach… I could not have done this without you.”
    Shelley Sunjka, Copywriter, Copy Posse Launch Pad Season 5

Stuck on Something? BEGIN HERE

You Want to Be More Visible, But it feels difficult

Your personal messaging manifesto.

This is for when you need a clear, cohesive voice across all your platforms—but don’t want a cookie-cutter brand.

We’ll start with a 90-minute session where we uncover your story, values, voice, core message, and more. Then I’ll deliver a custom guide that becomes your compass for communication moving forward.

Perfect for launches, rebrands, or finally owning your message.

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BRAND VOICE & MESSAGING GUIDE

MARKETING STRATEGY

Clarity, alignment, and strategy that actually fits you.

You’ve been at this for a while—but something still feels off. Maybe your offers aren’t landing. Maybe your audience isn’t engaging. Maybe your message feels a little… vague.

This session gives you a grounded lens on your marketing—so you can see what’s working, what’s holding you back, and where you actually want to go.

This isn’t about forcing yourself into another formula or funnel. It’s about building a marketing path that feels like you.

Tell me more

High-converting, ethical copy. Fast.

Need powerful messaging, without the wait?

In this 1–2 day sprint, I’ll write a polished, high-converting piece of copy that fits your values and speaks directly to the people you want to reach.

Whether it’s a sales page, email sequence, or website refresh, you’ll walk away with copy that feels like you—and gets results.

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COPYWRITING VIP DAY

Feel like something inside you is blocking you from moving forward, but you don’t know what it is?

BOOK A CLARITY SESSION

Check Out Plant Powered Business on YouTube

THINGS PEOPLE HAVE SAID ABOUT MY EMAILS

“Never underestimate the power of a small group of committed people to change the world. In fact, it is the only thing that ever has.” ~ Margaret Mead

Are you ready to change the world together?

I was born ready